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PAY PER CLICK / GOOGLE SHOP / GOOGLE MY BUSINESS
GOOGLE MY BUSINESS / GOOGLE ADS / SEARCH ADS
GOOGLE MY BUSINESS / DISPLAY ADS / SEARCH ADS
approximately
65%
of all online transactions begin on
Google Ads PPC campaigns are a healthy addition to anyone's online marketing strategy.
When buyers are ready to purchase, they typically start with a Google search. It's important to have a holistic approach to digital marketing -- and excluding Google Ads leaves a gap in opportunity.
Google, as a platform, places ads above organic results (search something and you'll see that the top results say "Ads" beside them). Majority of people prefer organic results to ads, but that doesn't mean that everyone skips the ads. By focusing on a strong SEO presence partnered with a powerful PPC campaign, you can ensure that your digital marketing strategy is unified and doesn't have any gaps.
Case Studies
Tried and true. The clients who's logo and name you can see have actually consented to providing testimonials if you connect with them! How's that for social verification?
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Digitalization of a Gas
Co-op
Digitalization of a Gas
Co-op
Ready for SEO Results?
Onboard with Fjord
Choose your preferred target package. You'll be prompted with an intake form, after you have submitted your account manager will coordinate with the research and campaign for your approval.
Google Ads
Base Package
$597 per month
For AD SPEND budgets between $500 and $999 CAD
Initial Estimate Report
Landing Page Recommendations & Implementation
Up to 150 Keywords
Assigned Account Manager
Monthly Reporting & Strategy Meeting
Conversion Tracking & Google Analytic Setup
Daily Campaign & ROI Management
Remarketing Campaigns
Email, Chat and Phone Support
Google Ads
Advanced Package
$697 per month
For AD SPEND budgets between $1,000 and $2,999 CAD
Initial Estimate Report
Landing Page Recommendations & Implementation
Up to 150 Keywords
Assigned Account Manager
Monthly Reporting & Strategy Meeting
Conversion Tracking & Google Analytic Setup
Daily Campaign & ROI Management
Remarketing Campaigns
Email, Chat and Phone Support
HOW WE ARE DIFFERENT
What we DON'T target in a PPC Campaign
Remember, a Google Ads campaign is a PPC (pay-per-click) campaign. So your Ad Spend budget is used up every time that someone *clicks*. Here's what we do NOT target with your money
if someone types in your company name, and you are already the #1 result on Google -- we do not target your name. This helps keep your monthly results accurate, and it keeps your campaign focused on increasing your audience rather than profiting off of users who were already looking for you.
we see this often (especially with industrial clients or oil and gas service providers) -- it is easy to "get clicks" for reporting by targeting high volume keywords. But if those keywords are not relevant to what you actually do, then those clicks are worthless.