Google Ads, PPC, Search, Engine Marketing (SEM)

Everyone’s favourite answer… It depends! 🎉You will start seeing traffic to your site within the first week! For the Google algorithm to get a comprehensive understanding of what your campaign is trying to accomplish, the objective (ie. traffic, leads, sales) along with factors like your audience, bidding strategy, location, keywords and conversions, it can take a campaign a month to get firing on all cylinders.

In order to achieve any form of desirable results and give Google a chance to understand your campaign, you should be spending a minimum of $12.50 / day.

This is entirely contingent on what your objective is for your Google Ads Campaign. If you are looking for traffic to your website, clicks and page views would be what you are striving towards. If you are trying to generate awareness, you would be looking for impressions. For leads you would be wanting conversions such as phone calls or form submissions.

If it is decided it would be in the best interest of your brand to run a display and / or video campaign, the higher the quality, the better off your ads will be.

Google and Meta Ads have the unique ability to perform in a more instantaneous way, when compared to SEO. As well, Ads are more “controllable” than SEO, allowing you to target your preferred audience.

Ultimately, Google Ads and SEO are complimentary services. At Fjord, we encourage our clients to identify their annual marketing budget, because that way, we are able to build a digital marketing strategy that accommodates both the fast-acting Google and Meta Ads strategies as well as the long-term reputation building SEO strategies.

When it comes to fast, measurable results, Ads is the service you want. We will get your company’s name and product in front of website users who are genuinely searching for what you offer.

Google Ads can function in a few different ways. You can create ads for your website through Pay Per Click (PPC) Campaigns which allows for you to target an audience and have an advertisement appear on the front page of a potential customer’s Google search if a certain keyword associated with your campaign is triggered.

You can also have your product / service presented in a more visual way with Google shopping, display, or video ads. These ad types can showcase your brand with a picture or a video all over the Google Network (Including Youtube) to an audience that is actively searching for or at the very least, interested in products like yours.