LIESEL FEDKENHENER EMPOWERS ALL VOICES, GUIDING SINGERS OF EVERY LEVEL WITH PERSONALIZED COACHING AND ARTISTRY FOR AUTHENTICITY.
Research • Strategy • Design • Development
Liesel Fedkenhener
2023
Challenge
Liesel approached the Fjord Social Inc. team with some key goals for her website overhaul.
SEO targets and a customized check-out flow for her customers were the primary challenge presented by Liesel.
Unlike many membership based payment websites, Liesel preferred to have her potential students book a free discovery call prior to paying for a class.
As well, Liesel required that her users have the ability to choose three unique durations for their online vocal classes or coaching sessions.
Solution
First things first. When there are SEO goals, that means there is SEO research.
Amidst the branding overhaul and the SEO work, our team mapped out a unique solution to the purchase-flow request.
By creating custom service pages, we were able to provide a user-experience that allowed the potential client to "learn more" and discover everything available to learn on the website.
The custom service pages, unlike a standard page, provided clickable "Book a Discovery Call" buttons which then prompted the scheduling flow.
We threaded in unqiue duration times to the final "bookable" page, which was only possible to arrive at through a private link that Liesel would share at the end of a Discovery Call.
CUSTOMIZED USER-EXPERIENCE THAT CONVERTS AND CREATES CONNECTION
Rearranging the website content systematically was crucial in enhancing the customer experience, resulting in a thoughtfully designed navigation system for seamless user progression from start to checkout.
User Experience
User Experience
Keeping the user at the forefront of the development, we were able to ensure that both Liesel's request for Discovery Call and the user's need for clear and easy-to-complete purchases were honoured.
Post-discovery call, user's receive a link from Liesel that direct them to the "bookable" service page.
Simply meaning that by following Liesel's link they would arrive at a page designed to effortlessly guide them through the purchase experience.
Scope of Work
Research
Customer Research
Keyword Research
Competitor Review
Usability Research & Testing
Market Research
Strategy
Target Audience Discovery
Feature Definition
Information Architecture
Usability Audit & Review
Design
Art Direction
Brand Identity Design
Graphic Design
User Interface Design
User Experience Design
Interaction Design
Motion Design
Design Systems
Quality Assurance
Development
Technical Strategy
EditorX Development
Cross-browser Testing
Cross-device Testing
SEO & Performance Optimization
Quality Assurance
Viro Rentals
Fluid Storage Tank Rentals
Viro Rentals
Fluid Storage Tank Rentals
Viro Rentals
Fluid Storage Tank Rentals
Viro Rentals
Fluid Storage Tank Rentals
