NUWAVE INDUSTRIES: CHANGING THE WAY WE WORK WITH WATERJET CUTTING
SEO Research • SEO Strategy • Design • Development
NuWave Industries
2024
Challenge
NuWave Industries is more than a waterjet cutting company. They are quite literally impacting every industry in North America by making cutting methodology safer and cleaner.
The challenge for NuWave is not being the top result when someone searches "waterjet cutting"; the challenge is being the top result when someone requires a cut of any kind in an industrial setting.
Being a highly niched and unique business who is changing the status quo, their primary audience is not always searching directly for waterjet cutting. They are searching for cutting services in their field, though.
And this website overhaul was completed with a strong SEO strategy in mind.
Solution
The solution for NuWave was simple.
Showcase the cutting services that NuWave provides. Tell the story of who NuWave is and what the "NuWave Advantage" is.
By organizing the cutting services provided by NuWave into industry categories and defining the primary sectors that NuWave services, we were able to create the architecture of the websites layout.
Creating an internal structure that focuses on each service and allows for high quality content to be developed on that topic positions NuWave to expand their keyword network and rank for a diverse range of words.
SHOWCASE THE SERVICES, TELL THE BRAND STORY, AND LET SEO RESEARCH LEAD THE WAY.
Developing a mega-menu and organizing each "sub-service" into categories based on the industry they belong allowed for a clear and concise navigation experience through NuWave's service applicaitons.
User Experience
User Experience
The UX for NuWave's site combines best practices for converting traffic into customers and best practices for helping audiences easily understand the company's services.
Highly visual, multiple opportunities for understanding the application of NuWave's waterjets and accessible "Call Now" placements throughout the user-experience.
Scope of Work
Research
Keyword Research
Competitor Research
Market Research
Strategy
Information Architecture
High Volume Keyword Targets
Target Audience Discovery
Design
Art Direction
Brand Identity Design
Graphic Design
User Interface Design
User Experience Design
Interaction Design
Motion Design
Design Systems
Quality Assurance
Development
Technical Strategy
EditorX Development
Cross-browser Testing
Cross-device Testing
SEO & Performance Optimization
Quality Assurance
Viro Rentals
Fluid Storage Tank Rentals
Viro Rentals
Fluid Storage Tank Rentals
Viro Rentals
Fluid Storage Tank Rentals
Viro Rentals
Fluid Storage Tank Rentals
